Small Business Saturday and the holiday shopping season is here. Many business owners, such as retailers, rely heavily on the holidays to close out the year in the black. This year is much different! What makes it different is COVID-19. COVID-19 has thrown a wrench into our economic machine and there is no easy fix. As we approach the holidays, let us take a minute and focus on how we can make up for lost ground. Reimagining the needs, problems, and safety of customers from their standpoint may help. We are all living in a period of uncertainty. Many of us are experiencing this time with reduced cash flow. How can we keep that in mind while we continue to reach customers to make the holidays a success for all of us?

Customers are one of the most important components of the business exchange. They need their problems solved and needs met. There are several things small businesses can do to support their communities.

1. Get free Small Business Saturday marketing materials including sample posters, press releases, and social media updates

2. Utilize social media platforms to connect with current and potentially new customers

3. Implement an email marketing campaign

4. Connect with customers and make their experience special, unique, and safe

5. List your business under Shop Small-click here

Consumers, you have several opportunities to support your community as well. Consider supporting minority-owned businesses that have been disproportionately affected by COVID-19. Shopping at your small well-known businesses can pay off in additional benefits such as reconnecting with old friends and acquaintances, and finding wonderful deals offered locally through social media. Remember, your bubble is the safest, so stay close to home as opposed to traveling to shop.

Supporting our small businesses is a way to support the well-being of our neighborhoods and communities. The more we value our common resources, the more resilient we become. That resiliency also sparks the imagination and creativity in all of us.

This year Small Business Saturday is November 28, 2020. This is a day to celebrate and support small businesses and all they do for our communities. Please join the SBA and organizations across the country in supporting your local small business by Shopping Small! The SBA is here to help you reimagine Small Business Saturday and the holiday season! Please visit us at www.sba.gov under Small Business Saturday to learn more.